Camille Moore-Barnett

Spearheaded end-to-end design, merchandising, and market scaling for high-growth, and social-led apparel brands.

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Piloted the trajectory for Me.n.u - a tween girl lifestyle brand, utilizing targeted Instagram strategy to drive boutique traffic while simultaneously architecting its omnichannel expansion into top-tier department stores, off-price retailers and Target ecom.​

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Created a fast-turn sold-out tween girl collection for SHEIN X  - the designer incubator program.

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Designed the launch collection of mens graphic tees and womens athlesiure for apparel start-up Reef + Ledge - a Pacific Coast outdoor/active lifestyle adult brand.

Responsible for creative concepts and market launches for major entertainment properties including Netflix/Shondaland's Bridgerton, Paramount's Beth Dutton/Yellowstone, America's Next Top Model, and LL Cool J. Balanced rigorous brand guidelines with highly market-responsive trend cycles. Built high-impact licensed collections that captured distinct pop-culture moments and converted global fandoms into physical apparel sales.

Built and scaled high-volume table, rack, and digital programs for mass-market accounts including Walmart (Wonder Nation), Sam's Club, Target, Costco, and Amazon.

Responsible for product development and scaling high-volume retail programs for licensed  and private label brands including Tommy Bahama Girls/Baby, French Connection Womens & Girls and Franki & Jack by Me.n.u. 

Consistently drive landmark retail performance metrics, including 75-85% consumer sell-through rates, while rigorously engineering garment construction to meet strict child safety compliance and aggressive margin targets.

Strategic brand orchestration, white-space optimization, and navigation of proprietary licensor/brand manager ecosystems.

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Appointed to spearhead high-profile brand launch incubation, product positioning, and creative execution for iconic heritage names including Mudd Jeans, Umbro, New York & Company, Tahari Girls, and French Connection/FCUK . Collaborate directly with enterprise brand managers and licensors to rigorously evaluate competitive landscapes and capture untapped white-space opportunities. Translate premium brand identities into profitable, trend-right apparel engineered to meet the competitive pricing, volume, and margin structures of the mass-market and off-price retail sectors without compromising brand integrity.